Lotto | Motion principle and guidelines
Lotto | Motion principle and guidelines
Lotto | Motion principle and guidelines
The Nederlandse Loterij, a Dutch government body that encourages responsible gambling, is in charge of Lotto, a well-known brand recognised for its iconic balls and has been around in the Netherlands since 1974.
The Nederlandse Loterij, a Dutch government body that encourages responsible gambling, is in charge of Lotto, a well-known brand recognised for its iconic balls and has been around in the Netherlands since 1974.
Lotto and Milford partnered to create motion graphics to modernise and unify Lotto's brand. These assets will guide Lotto's digital branding.
Lotto and Milford partnered to create motion graphics to modernise and unify Lotto's brand. These assets will guide Lotto's digital branding.
As a freelance motion designer, I created and implemented motion guidelines and foundational principles.
These guidelines were used by both internal teams and external production agencies and marketing companies to ensure a consistent visual language and aesthetic across all projects.
As a freelance motion designer, I created and implemented motion guidelines and foundational principles.
These guidelines were used by both internal teams and external production agencies and marketing companies to ensure a consistent visual language and aesthetic across all projects.
I teamed up with Millfords designers to create a bunch of rules on how the ball should move around – think bouncing, colliding, rolling, and all that jazz.
We also made a cool logo animation that can be used in different places.
I teamed up with Millfords designers to create a bunch of rules on how the ball should move around think bouncing, colliding, rolling, and all that jazz.
We also made a cool logo animation that can be used in different places.
As a freelance motion designer, I created and implemented motion guidelines and foundational principles.
These guidelines were used by both internal teams and external production agencies and marketing companies to ensure a consistent visual language and aesthetic across all projects.
I teamed up with Millfords designers to create a bunch of rules on how the ball should move around – think bouncing, colliding, rolling, and all that jazz.
We also made a cool logo animation that can be used in different places.